New ICTV Network Focuses on Modesty and Talent Rather Than Image
ONTARIO, CANADA / ACCESSWIRE / April 8, 2022 / Ontario-based streaming platform ICTV Network is just one example of an organization carving out a spot in the entertainment industry where talent and artistic integrity are prioritized over image, and where modesty is valued and protected rather than shamed.
Their stance is a direct result of a current social phenomenon: teaching kids that the way they look is more important than the way they behave, and more important than their talents and skills, is both ubiquitous and damaging. It’s everywhere, especially with the ever-increasing popularity of social media; from a young age, people compare themselves with others and do whatever it takes to get as many likes, follows, and retweets as possible.
This phenomenon isn’t limited to the schoolyard or social media. It’s virtually everywhere, and it’s especially prevalent in the music industry. There are countless examples of young musicians being pressured by their labels or management teams to change the way they look and dress, to essentially turn into a product, so they can get as much public attention (and therefore money) as possible.
ICTV Network provides lots of entertainment options, from music videos to movies to documentaries. Their goal is to share truly meaningful, high-quality content that’s entertaining. Increasing visibility and representation of this kind of content will lead to an expanding acceptance of art that’s focused on morals- something that’s currently sorely lacking worldwide.
Does music devoid of shock value and manufactured aesthetic sound boring? You’d be surprised. One of the programs offered on ICTV Network is a talent search competition, created in the same vein as smash hits like American Idol, The Voice, and The X Factor. It’s called IC Star, and its judgment panel is full of successful and well-regarded musicians who value modesty, like Humood Alkhudher, Ilyas Mao, Najam Sheraz, Mesut Kurtis, and Salwa-Lauren. The judges are from Kuwait, Somalia, Pakistan, Macedonia and Turkey, and the UK, respectively, representing worldwide talent.
Salwa-Lauren, the voice of the network, has faced her fair share of trials and tribulations throughout her career – not only as a young woman in a male-dominated industry, but as a woman committed to modesty and morals in a world that often seems completely devoid of them. But her place as a judge on IC Star and the voice of the ICTV Network is well-earned.
With nearly a lifetime of musical experience, she is certainly qualified to provide feedback to newer artists. She studied classical vocals and piano and holds an Honors Bachelor of Arts degree in jazz music, and was the vocal and percussion chair of the National Youth Jazz Orchestra of Great Britain for several years- which allowed her to tour and immerse herself in music with people from every kind of background.
Regarding her spot as a judge on IC Star, Salwa-Lauren explains that one of the ways she measures personal success is by the number of people she’s helped along the way. In preparation for the program, the judging panel had to sort through over sixty thousand applications from talented and passionate artists, eventually choosing just 32 of them to appear on the show. Each of those 32 finalists, even if they didn’t end up as a chosen winner, was given visibility plus professional and creative feedback from established musicians in the industry- which means Salwa-Lauren has 32 people to add to the list of people she’s helped.
The 32 finalists also provided representation for their diverse backgrounds; the show featured people from Indonesia, Pakistan, Syria, Iran, Iraq, Egypt, Zanzibar, Bosnia, Kosovo and more.
Entertainment that focuses on finding and nurturing true talent rather than image doesn’t have to be boring; family-friendly media doesn’t have to be bland. Salwa-Lauren’s goal for the future of ICTV Network is to produce and distribute media that’s “inspiring, motivating, positive, relatable, and refreshing!” – and with shows like IC Star, the network is already there.
ICTV Network is a Canadian-based streaming service that provides a wide variety of meaningful music videos, talent shows, entertainment shows, movies, documentaries, and more on internet-connected devices.
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Salwa Lauren |0092 331 7232328|[email protected]
SOURCE: ICTV Network
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