BIG RAPIDS — In the heart of West Michigan, goal-oriented businesses are turning to designers’ skills and forward-thinking approaches to develop fresh, distinctive and innovative content highlighted by clear and engaging messaging.
In collaboration with the West Michigan Graphic Design Archives, Ferris State University’s Design Project Center has debuted the Unexpected Choices exhibit on the Big Rapids campus in the Fine Art Gallery in room 205 of the University Center building to help show these efforts and results. This exhibit debuted Monday, April 11, and runs through early May. The Unexpected Choices closing ceremony is 4 p.m Thursday, May 5, in the Fine Art Gallery.
The Ferris student team gained experience as its members exhibited how graphic design helps businesses that want to stand in front of the competition.
“One of the essential missions of the Art Gallery is collaboration,” said Carrie Weis, museum and gallery director. “We strive to be a resource for our campus and community by providing a space that showcases the creative talents and achievements of our faculty, students and local and regional artists. This exhibition is a perfect example of the type of collaboration we love to participate in and was proposed by the Design Program students and their professor.”