The lady on the laptop is a reminder that selling prints of your artwork online involves using social media platforms.
Are you having problems selling prints of your artwork online? These tips will teach you how to sell prints of your artwork and make money online.
BY ALEX TONSAT
Are you thinking about selling prints of your artwork online? This is an exciting time for your art—start on the right foot with the following tips.
If you create art in any format, have you thought about selling artwork prints online? This doesn’t need to be a full-blown business, but you can make a commission off your designs and get your name out there. Follow our tips to start this new venture on a triumphant note.
Build an Art Website or Blog
First, you’ll need a landing page for your customers to purchase from or a medium to get your name out there. You can sell your art through third-party shops like Shopify or Etsy but do make a separate blog or website that is solely yours. Customers can peruse your selections, learn more about you, and get a look into your personality and art style.
Have High-Quality Images or Physical Artwork
When you put your artwork online for purchase, you can choose to sell a digital file and have the customer print it themselves, or you can create high-quality canvas prints that they can physically purchase. Depending on how much time and money you want to funnel into this new venture, decide on whether you want to print the art yourself or not. However, when you make your art available, ensure that the image is of high quality, or you risk the prints looking grainy.
Write Impeccable Art Piece Descriptions
Get creative when selling artwork prints online and write impeccable art descriptions. Where did you get your inspiration? Why did you create that particular art piece? Many times, if a customer buys from an original artist, they want to know the backstory about the piece, and having a solid descriptor will pull more Google searches and drive more traffic to your website.
Be Active on Social Media
If you are not a social media connoisseur, don’t worry! To succeed, you don’t have to spend your entire day interacting with customers on social media, but having an online presence is better than having none. Many of the younger generations are on apps like Facebook, Instagram, TikTok, etc., all of which are excellent resources to get them to land on your artwork—plus, it’s a free marketing tool.
There is no perfect time to sell your artwork—bite the bullet and start doing it today. It won’t be easy at first, but once you find your target audience and gain customers, you should have no problems. Stick with these tips for six months; if you are still not seeing any success, consider selling your artwork locally before building an online customer base.
Are you an artist? How are you selling prints of your artwork online? Share your secrets with us and help other artists make money online.